The word archetype derives from old Greek and its meaning refers to the concepts of idea, image, original model ( arche: original - tipos: model) The name Arketipo  was chosen by the Tuscan company because its meaning contains the idea of original and distinctive design. The word expresses the know how of Arketipo Firenze, which has been developed through the search for high quality materials and the study of new design forms. ideas become unique and original items.